Businesses are always on the lookout for the newest ways to connect with current and potential clients. What worked best in marketing five years, two years, or even one year ago may not be the thing that works best today.
Gone are the days of traditional marketing through print and media. Content marketing is all the rage now. Why?
With content marketing, you meet your audience where they are and focus on creating a relationship with your potential clients by offering content with added value. You could even “go viral” with content marketing.
Where do you find your target audience? Today, 85% of U.S. adults access the internet daily, some staying online nearly constantly. This is a staggering statistic and should make you want to learn more about and take advantage of content marketing.
Most people have some form of an internet-enabled device on them at all
times, meaning that they are within a fingertip’s reach of getting content 24 hours a day, seven days a week. With content marketing and the internet on your side, you can reach more people while saving valuable time and money.
What is Content Marketing?